We are incredibly excited to announce a pivotal addition to the Benzina Zero leadership team: Mark Franklin, joining us as our new Strategic Global Expansion Advisor. Mark's extensive and diverse background is set to propel Benzina Zero into its next phase of international growth and innovation.
Mark brings a wealth of international experience, spanning decades in manufacturing, mobility, operations, distribution, and business transformation. Mark's proven leadership within the e-mobility sector, combined with an extensive global network, proves that Mark is an invaluable asset to Benzina Zero global footprint.
"We are thrilled to welcome Mark to Benzina Zero. Their experience, industry knowledge, and global relationships align perfectly with our vision for the future," says Co-CEO/Founder Joe D’Ercole.
A Career Defined by Strategic Vision and Impactful Leadership
Throughout an illustrious career, Mark has held senior leadership roles with some of the world's most recognised mobility brands, consistently delivering transformative results.
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Managing Director Asia Pacific at Larson Juhl a Berkshire Hathaway company (2020-2024)
Taking control of the six non profitable businesses across the region and based in Tokyo and Brisbane, Mark returned the businesses to 200M$ T/O and high EBIT with Dividend producing results not seen in 20 years.
Mark managed the total digital transformation and just in time supply change transformation project across 8 locations, 220 staff and 4 languages.
He also ensured the NZ business was the highest EBIT producing entity out of the 150 businesses in the portfolio globally for Berkshire.
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Director Asia Pacific at Peugeot Motocycles (2018-2021): At Peugeot Motocycles, Mark was instrumental in securing a $25M investment from a Vietnamese partner to establish a new vehicle production plant, shifting 65% of global output to Asia. This move significantly boosted productivity while streamlining operations. This strategic intervention revitalised profitability, ending a decade-long annual loss of 10M Euro and facilitating a successful acquisition.
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CEO at Torrot (2025-2026 - Interim): As Interim Chief Executive Officer, Mark successfully navigated complex operational, legal, and financial challenges, rebuilding momentum and delivering measurable results during a critical period.
He launched 4 new models, 2 limited editions and secured a 4.5M Euro manufacturing contract in just one year onboard.
- Recipient of Taiwan’s P Paper(Forbes) magazine business person of the month award and article for bringing 2W vehicle distribution back to Taiwan after a 25 year absence for a famous Italian Brand.
Driving Benzina Zero's Global Vision Forward
Mark's deep understanding of global two-wheel mobility markets, OEM operations, and a strategic mindset will be crucial as Benzina Zero continues to expand across Europe and other key global markets. Mark will work closely with our leadership to strengthen international partnerships, expand distribution opportunities, and amplify our long-term global strategy.
This comprehensive experience positions Mark as a formidable leader, perfectly aligned with Benzina Zero's ambitious goals. We look forward to the innovative strategies and impactful growth that Mark will bring to our team.
Please join us in giving a warm welcome to Mark as this individual embarks on an exciting journey with Benzina Zero!